I design and build the tools professionals actually work in: AI agents, automated workflows and algorithmic systems, turned into products so simple your team uses them from day one.
Saving time and simplicity are the basis of every project I take on. One person from idea to shipped product: strategy, design, code, deployment.
What I do
01
Full SaaS and web applications, from the data model to a deployed product people use every day. I take the whole thing: architecture, interface, build and release.
02
Concept to a clickable, testable interface in days. Decisions get made on something real instead of on a slide, and you can put it in front of users before committing a budget.
03
AI features, data pipelines, automations, and connecting the tools that refuse to talk to each other. Usually the difference between a process that runs itself and one that eats a person's week.
04
For founders who need technical judgement before they need a team. Architecture decisions, build-or-buy calls, hiring input, and someone who can also write the code when it matters.
Selected work
Area
Stage
Work
01
Platforms, customer journeys and tools for everyday work.
02
Algorithmic systems, multi-agent orchestration and decision support.
03
Digital archives, augmented reality and new ways to explore.
04
Physical product concepts, technical research and potentially protectable intellectual property.
How I work
01
I learn how the work actually gets done: the profession, the week and the spreadsheet everyone secretly relies on.
02
A clickable version of the product within days, so we argue about something real rather than about a description.
03
Data model, interface and logic built together by one person, in short visible increments you can use as they land.
04
Deployed to production, watched under real usage, then sharpened where the real usage says it should be.
One person is faster than an agency because nothing has to be translated. There is no brief passed from strategy to design, no design passed to a developer who reinterprets it, no meeting to reconcile the two. The person who decides how it should work is the person writing the code, so a decision on Monday is in production on Wednesday. And when it turns out to be the wrong decision, it changes just as fast.
A founder’s perspective
As a startup founder, I know how easily bringing a product to market can become slow, complicated and expensive, and still drift away from what the business actually needs. My entrepreneurial and commercial experience shapes the way I build: start with the real problem, test early and keep the essentials in focus.
Speed matters when it helps you learn. I turn ideas into working platforms, test scalability early and keep the brand, the interface and the user journey simple. My experience as a shoe designer at Steve Madden and a client advisor at Prada adds attention to design quality and the way people experience a product.
For the people running the product, simplicity also means continuity: a solid foundation, straightforward day-to-day operations and room to extend the platform without rebuilding everything. AI helps us move faster; human judgement keeps the direction, quality and control in our hands.
Project collaborations, ongoing consulting and medium- to long-term engagements, remotely and worldwide. I can contribute to product direction, a focused code or integration project, a multi-agent system or an end-to-end platform. I measure the work against usable outcomes, less repetition, testable assumptions and room to scale.
I help turn original ideas into technical concepts, prototypes and potentially protectable product elements. My contribution spans research, development and technical documentation for assessment with qualified IP professionals. Patentability, filing strategy and legal protection require specialist review; they are not guaranteed by a prototype.
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