I design and build the tools professionals actually work in — AI agents, automated workflows and algorithmic systems, turned into products so simple your team uses them from day one.
Saving time and simplicity are the basis of every project I take on. One person from idea to shipped product: strategy, design, code, deployment.
What I do
01
Full SaaS and web applications, from the data model to a deployed product people use every day. I take the whole thing — architecture, interface, build, release.
02
Concept to a clickable, testable interface in days. Decisions get made on something real instead of on a slide, and you can put it in front of users before committing a budget.
03
AI features, data pipelines, automations, and connecting the tools that refuse to talk to each other. Usually the difference between a process that runs itself and one that eats a person's week.
04
For founders who need technical judgement before they need a team. Architecture decisions, build-or-buy calls, hiring input, and someone who can also write the code when it matters.
Selected work
Sport & performance
Real-time performance analysis and monitoring for professional football.
Quantitative pricing engine for football markets.
Health & nutrition
Personalised plant-based nutrition, built for practitioners.
Hospitality
B2B SaaS for independent accommodation operators.
Presentation site and direct-booking engine for a guesthouse in Vicchio del Mugello.
Local business & services
Booking and business management for a hair salon.
How I work
01
I learn how the work actually gets done — the profession, the week, the spreadsheet everyone secretly relies on.
02
A clickable version of the product within days, so we argue about something real rather than about a description.
03
Data model, interface and logic built together by one person, in short visible increments you can use as they land.
04
Deployed to production, watched under real usage, then sharpened where the real usage says it should be.
One person is faster than an agency because nothing has to be translated. There is no brief passed from strategy to design, no design passed to a developer who reinterprets it, no meeting to reconcile the two. The person who decides how it should work is the person writing the code, so a decision on Monday is in production on Wednesday — and when it turns out to be the wrong decision, it changes just as fast.
Background
Founder of an Italian registered innovative startup, former fashion designer at Prada, and a working artist. That path isn't a detour from product development — it's the reason my products feel considered.
Fashion is a discipline of proportion, material and finish, made under real deadlines for people who will judge the result in a second. It trains you to treat the surface of a thing as part of its function, and to keep refining after it already technically works. Most professional software is abandoned exactly at that point.
So the tools I build for analysts, nutritionists and operators are held to the same standard as an object: clear hierarchy, no decorative noise, and a level of finish that makes people trust the thing they're putting their work into.
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